SEO Onboarding Survey

General Information
1. Where are your customers primarily located*
Be as specific as possible.
2. What are the top 5 to 15 search phrases you believe your prospects would be using to find the products and services you offer?
3. What are your most important or profitable products/services?
4. What is the website URL/address we will be ranking?*
5. What are the website URL's of your top 3 competitors?
6. Do you have Google Analytics installed on your site?
- Yes
- No
7. Do you have Google Search Console (Webmaster Tools) installed on your site?
- Yes
- No
7a. If Yes to either or both of 6. & 7. provide login details:
If preferred, provide User access to these 2 email addresses: [email protected] and [email protected]
8. Does your website have a Content Management System (CMS)?
Examples: Wordpress, Shopify, BigCommerce etc
- Yes
- No
8a. If yes, which one?
9. Please provide the hosting credentials for your website:
10. Have you done any SEO strategies before us?
- Yes
- No
10a. If Yes, explain what SEO work you have had done, by whom and when:
11. Did you experience any decrease in organic search traffic lately?
- Yes
- No
11a. If yes, are you aware of anything that has happened recently that might have caused that decrease?
12. What is the primary action you want your visitors to take when they visit your website?
Examples are: Call, complete an enquiry form, download something, buy a product or service, subscribe, view a key page
13. Are there any other actions on your website that you would like us to track?
14. What specific outcome will make this SEO campaign a success?
Business Information
1. Company Name
2. Contact person:
First name Last name
3. Address:
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
4. Phone
5. Business Opening Time
: HH
MM
6. Business Closing Time
: HH
MM
6a. If your business opens/closes at different times on different days, list the details here:
7. Describe your business in up to 400 characters:
We will use this description in relevant directories to advertise your business
8. Do you have a Google My Business account?
This is the account used to register your business on Google Maps.
- Yes
- No
8a. If yes, provide the login details or alternatively, you may share access to [email protected]
9. Facebook page URL:
10. LinkedIn page URL:
11. Google+ page URL:
12. Twitter handle:
Business Images
These images will be used to verify and optimise your Google My Business listing. Note: accepted file types: jpg, png, pdf, gif
Company Logo:
Upload your company logo and branding
Drop files here or
Accepted file types: jpg, png, pdf, gif.
Business Exterior:
Upload up to 3 images of your business exterior with the signboard clearly visible
Drop files here or
Accepted file types: jpg, png, pdf, gif.
Business Interior:
Upload up to 3 images of your business interior
Drop files here or
Accepted file types: jpg, png, pdf, gif.
Team
Upload up to 3 images of your staff
Drop files here or
Accepted file types: jpg, png, pdf, gif.
At Work:
Upload up to 3 images of your team at work
Drop files here or
Accepted file types: jpg, png, pdf, gif.
Company Spokeperson
1. Who is your company spokesperson?*
We suggest the business owner or your best-known representative in your business field. We will conduct email outreach using a Gmail account in their name (example [email protected]) in order to win features on top websites for link building and natural PR benefit.
First name Last name
2. What is their personal LinkedIn page URL?
3. What is their personal Twitter page URL?
4. Spokesperson Bio
Please provide a short 100-200 word bio we can publish along with the guest posts we will write on their behalf.
5. Published Articles:
If your spokesperson has published articles on the web please list the URLs here.
6. Professional photo:
Please upload a professional headshot photograph which can be used along with the spokesperson's bio for guest posts
Accepted file types: jpg, png, pdf, gif.
Content
1. Describe your target customer:
Example: Stylish women, aged 25-35 living in New York who eat out at least once per week.
2. What topics do you suggest for blog posts?
Ideas: common questions from clients, topics focused on your core products/services etc
3. What is your preferred writing style?
- Friendly
- Business
- Authoritative
- Informal
- Professional
- Casual
- Other
3a. If other, please state:
4. Links to content you like on the web:
Please share examples of content you like on the web along with a brief explanation of why you like it.
5. What are the go-to trustworthy resources in your industry?*
Please list 3-5 websites/blogs we can rely on as credible sources of information in your business field
6. Brochures and other resources
Please upload additional brochures, catalogues and other business information that will aid our writers in accurately representing your business
Drop files here or
7. Additional guidelines, no-no’s and other instructions:
Please let us know here if any of the information on your website is outdated or inaccurate. Also, list common industry advice that does not align with your values
Personal Information
1. Your name*
First name Last name
2. Please enter your email:*
Enter Email Confirm Email
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Email
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SEO Onboarding Survey

General Information

Business Information

Business Images

Company Spokeperson

Content

Personal Information

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