In a nutshell...
What You Really Want From Your Online Marketing Is Leads And Clients.
But your online lead generation is not meeting your expectations.
At Onlinemporia, we help business owners solve one (or all) of these 3 problems with their online marketing and lead generation:
- No one can find my website on Google!
- I have some website visitors but very few enquiries.
- I am getting some traction, but have hit a wall with growth.
When I say "we help business owners", let me qualify that. In reality, we can't help every type of business owner. As the medical industry is complex so to is business advisory, so we tend to be more of a specialist than a general practitioner.
The business owners that get most value from working with us are in the small to medium business group. Typically revenues >$750,000 and up to $15-20 million per annum. At the lower end, we are often treated as an out-sourced marketing department (specialising online) working closely with the business owner(s). As the business grows or with larger clients, we work with members of the developing marketing team as the business grows.
3 Types Of Businesses We Work With
Funded Start-Ups - Whether Bootstrapped or Investor Funded
Start-up businesses always have cashflow pressures. If it's not finding the money to grow, it is satisfying the provider(s) of the money that they are using it efficiently.
This often means starting small online and iterating rapidly as stage of growth, demand and cash flow dictate.
Having shepherded a number of start-ups through various growth stages, including involvement in management and capital raising, we have developed a highly professional and affordable online presence strategy.
It is scaleable without having to starting over. Existing online assets can be used through the different stages allowing focus on emerging markets and solutions as they are rolled out.
Selling services, whether offline or online is competitive and requires a good understanding of professional services firms operations.
With a substantial human talent investment, attracting and retaining clients is both a priority and a challenge.
Our extensive background in financial services and marketing consulting includes financial planning, investment advisory, finance, accounting, legal, insurance, funds management, consulting and related businesses. This experience crosses many different professional services.
We drive online leads and sales, but not the typical ecommerce website with 100's of products and categories.
Our expertise is with smaller volume product or service firms, with online channels and lead generation where email nurturing, retargeting, SEO and PPC work to complete sales or to assist sales teams to attract leads and complete sales.
Speaking more as the principal of Onlinemporia now, over the years, I have held long term relationships with many clients. As a trust advisor, I have also held director roles.
A brief back story can be found in my LinkedIn profile where various long term roles are highlighted.
These roles contributed to the knowledge developed that lead to the creation of 2 support service businesses including Onlinemporia and also Vee Digital, a specialist web development business that provides clients with websites, website maintenance and improvement. This related business ensures we can meet a clients' complete online marketing needs when required and has a totally separate expert team.